Rasu Shrestha, MD, MBA
Friday, June 1, 2012
Have you seen the latest cloud-enabled mobile interoperable
standards-based web 2.0 solution that is a paradigm-shift in the delivery of
next-generation zero-footprint vendor neutral product? If you have not, then
just open up any glossy brochure, flashy uninformative vendor website, or visit
any vendor-booth at an imaging conference near you.
With the maturity of the imaging industry, it seems that
we’re being blinded by buzzwords. Buzzwords seem to be the great equalizer. In
the race to one up the other, we’re being bombarded with menial distractions
and what appear to be methodological marketing ploys. There seems to be a
general numbness to how we tolerate and almost come to expect these often
inaccurate, vague, salesy catch phrases being thrown at us.
As we head towards what promises to be an exciting SIIM
Annual Meeting (June 7-10, Orlando, Florida), here’s to vendors that really
showcase true use cases, actual and tangible results, and genuine out-of-the-box innovations that are not mere copy-cat band-aid solutions.