Rasu Shrestha, MD, MBA, is the Vice President of Medical Information Technology and Medical Director of Interoperability & Imaging Informatics, University of Pittsburgh Medical Center, Pittsburgh, PA, and a member of the Applied Radiology Editorial Advisory Board. 

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Friday, June 01, 2012
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Blinded by buzzwords

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Rasu Shrestha, MD, MBA

Friday, June 1, 2012


Have you seen the latest cloud-enabled mobile interoperable standards-based web 2.0 solution that is a paradigm-shift in the delivery of next-generation zero-footprint vendor neutral product? If you have not, then just open up any glossy brochure, flashy uninformative vendor website, or visit any vendor-booth at an imaging conference near you.


With the maturity of the imaging industry, it seems that we’re being blinded by buzzwords. Buzzwords seem to be the great equalizer. In the race to one up the other, we’re being bombarded with menial distractions and what appear to be methodological marketing ploys. There seems to be a general numbness to how we tolerate and almost come to expect these often inaccurate, vague, salesy catch phrases being thrown at us.


As we head towards what promises to be an exciting SIIM Annual Meeting (June 7-10, Orlando, Florida), here’s to vendors that really showcase true use cases, actual and tangible results, and genuine out-of-the-box innovations that are not mere copy-cat band-aid solutions. 


Posted by cristen bolan at 06/01/2012 08:59:22 AM | 


Dr. Shrestha,

I couldn't agree with you more. The buzzwords are definitely a point of confusion in the marketplace, and tend to take on a life of their own. The reality is that we all work in a fluid technology and clinical environment, so there will never be 'the perfect' solution. Yet, we all strive for the perfect solution.

The proof is in performance. Regardless of the buzzwords, we encourage customers to challenge us with their required workflows and let us prove we do what we say.

Actual performance separates leading solutions from the wannabees. And in healthcare, no customer wants to make a big investment in buzzwords, but when performance is required, the solution falls flat.

Let's get rid of the buzzwords, and demand performance. Thanks for helping to dispel the buzzword myths!

Thank you,


Brad
Posted by: Brad Levin ( Email: | Visit ) at 6/22/2012 2:11 PM


Great article.
Posted by: Troy ( Email: ) at 2/19/2013 10:39 PM


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